TY  - BOOK
AU  - OGUINN THOMAS C, ALLEN CHRIS T AND SEMENIK RICHARD J
TI  - Advertising Management: with Integrated Brand Promotion
SN  - 978-81-315-0912-8
PY  - 2009///
CY  - New Delhi
PB  - Cengage learning India Pvt LTD
KW  - Management
KW  - Advertising
N2  - Acc No: 2638
ER  -