OGUINN THOMAS C, ALLEN CHRIS T AND SEMENIK RICHARD J <br/><br/>
Advertising Management  with Integrated Brand Promotion 

 - New Delhi  Cengage learning India Pvt LTD  2009 
 - 648p 
<br/><br/> Acc No: 2638 
<br/><br/><label>ISBN: </label>978-81-315-0912-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Advertising<br/>Management<br/>Management