BATRA RAJEEV, MYERS JOHN G and AAKER DAVID A <br/><br/>
Advertising Management 

 - 5th 
 - New Delhi  Prentice Hall of India Pvt Ltd  2004 
 - XIII+754PP 
<br/><br/><label>ISBN: </label>81-203-1219-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management