TY - BOOK AU - Hawkins,D.I Best,R.J and Coney,k.A TI - Consumer Behavior Building Marketing strategy: DDB Needham Lifestyle Survey data Disk SN - 0-07060086-4 PY - 2003/// CY - New Delhi PB - Tata Mc Graw-Hill KW - Marketing KW - Consumer KW - Behavior KW - Building KW - strategy N2 - Acc No:2125 ER -