Hawkins,D.I Best,R.J and Coney,k.A <br/><br/>
Consumer Behavior Building Marketing strategy  DDB Needham Lifestyle Survey data Disk 

 - 9th Edition 
 - New Delhi  Tata Mc Graw-Hill  2003 
 - xxv+867 
<br/><br/> Acc No:2125 
<br/><br/><label>ISBN: </label>0-07060086-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Consumer<br/>Behavior<br/>Building<br/>Marketing<br/>strategy<br/>Marketing