Marketing Management

By: KOTLER PHILIP, KELLER KELVIN LANE, KOSHY ABRAHAM and JHA MITHILESHWARMaterial type: TextTextPublication details: New Delhi Pearson Education 2009Edition: 13thDescription: XIVII+647+E49PPISBN: 978-81-317-1683-0Subject(s): Marketing Management | Marketing | Management | Marketing Management
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