Strategic Brand Management Creating and Sustaining Brand Equity Long Term

By: KAPFERER JEAN NOELMaterial type: TextTextPublication details: New Delhi Kogan Page India Pvt ltd 1997Edition: 2ndDescription: 443pISBN: 81-7554-109-1Subject(s): MANAGEMENT | Strategic | Brand | Management | MANAGEMENT
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Item type Current library Collection Call number Status Date due Barcode
MBA Book MVJCE CENTRAL LIBRARY
MBA 658.827 KAP 2 (Browse shelf (Opens below)) Available MBA2747
MBA Book MVJCE CENTRAL LIBRARY
MBA 658.827 KAP 2;1 (Browse shelf (Opens below)) Available MBA2748
MBA Book MVJCE CENTRAL LIBRARY
MBA 658.827 KAP 2;2 (Browse shelf (Opens below)) Available MBA2749

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