Strategic Brand Management Building, measuring, and Managing Brand Equity

By: KELLER KEVIN LANEMaterial type: TextTextPublication details: New Delhi Pearson Education 2008Edition: 3rdDescription: 714pISBN: 978-81-317-1977-0Subject(s): MANAGEMENT | Strategic | Brand | Management | MANAGEMENT
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Item type Current library Collection Call number Status Date due Barcode
MBA Book MVJCE CENTRAL LIBRARY
MBA 658.827 KEL 3;1 (Browse shelf (Opens below)) Available MBA2709
MBA Book MVJCE CENTRAL LIBRARY
MBA 658.827 KEL 3;2 (Browse shelf (Opens below)) Checked out 25/03/2295 MBA2729
MBA Book MVJCE CENTRAL LIBRARY
MBA 658.827 KEL 3 (Browse shelf (Opens below)) Available MBA2605

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