Strategic Brand Management Building, Measuring and Managing Brand Equity

By: KELLER KEVIN LANE, PARAMESWARAN M G and JACOB ISAACMaterial type: TextTextPublication details: Delhi Pearson 2012Edition: 3rdDescription: XXIII+695PPISBN: 978-81-317-5689-8Subject(s): Strategic Brand Management | Strategic | Brand | Management | Strategic Brand Management
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