Strategic Brand Management Building, Measuring and Managing Brand Equity

By: KELLER KEVIN LANE, PARAMESWARAN M G and JACOB ISAACMaterial type: TextTextPublication details: Delhi Pearson 2012Edition: 3rdDescription: XXIII+695PPISBN: 978-81-317-5689-8Subject(s): Strategic Brand Management | Strategic | Brand | Management | Strategic Brand Management
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Item type Current library Collection Call number Status Date due Barcode
Donated MBA Book MVJCE CENTRAL LIBRARY
MBA 658.827 KEL 3;3 (Browse shelf (Opens below)) Available DM10

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