Advertising Management with Integrated Brand Promotion

By: OGUINN THOMAS C, ALLEN CHRIS T AND SEMENIK RICHARD JMaterial type: TextTextPublication details: New Delhi Cengage learning India Pvt LTD 2009Description: 648pISBN: 978-81-315-0912-8Subject(s): Management | Advertising | Management | ManagementSummary: Acc No: 2638
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