Marketing Management (Record no. 9704)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00412nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-1178-7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER PHILIP |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | Analysis, Planning, Implementation, and Control |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall of India Pvt Ltd |
| Date of publication, distribution, etc. | 1997 |
| Place of publication, distribution, etc. | New Delhi |
| 365 ## - TRADE PRICE | |
| Currency code | RS |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXXVII+789+I35PP |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Engineering Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mechanical Engineering | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 23/10/1997 | 658.8 KOT 9 | 15107 | 13/07/2023 | 275.00 | 13/07/2023 | Engineering Book |
