International Marketing (Record no. 4091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00484nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-315-0161-2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CZINKOTA MICHAEL R AND RONKAINEN IIKKA A |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt Ltd |
| Date of publication, distribution, etc. | 2007 |
| Place of publication, distribution, etc. | NEW DELHI |
| 365 ## - TRADE PRICE | |
| Currency code | RS |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 365 ## - TRADE PRICE | |
| Price note | 26 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXX+646+G-13+I23p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | International |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 13/05/2010 | 658.049 CZE 8 | MBA2481 | 13/07/2023 | 450.00 | 13/07/2023 | MBA Book |
