Integrated Advertising promotion, and Marketing Communications (Record no. 38661)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00632nam a2200253Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-3305-5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CLOW KENNETH E AND BAACK DONALD |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising promotion, and Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | P H I Learning Pvt Ltd |
| Date of publication, distribution, etc. | 2007 |
| Place of publication, distribution, etc. | New Delhi |
| 365 ## - TRADE PRICE | |
| Currency code | RS |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 365 ## - TRADE PRICE | |
| Price note | 26 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIX+515p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Communications |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Integrated |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Advertising |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | promotion |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Communications |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing Communications |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 04/05/2010 | 659.1CLO 3 | MBA2612 | 20/07/2023 | 395.00 | 20/07/2023 | MBA Book | ||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 04/05/2010 | 659.1CLO 3;1 | MBA2613 | 20/07/2023 | 395.00 | 20/07/2023 | MBA Book | ||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 04/05/2010 | 659.1CLO 3;2 | MBA2614 | 20/07/2023 | 395.00 | 20/07/2023 | MBA Book |
