Advertising (Record no. 38644)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00425nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7446-534-0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MURTHY S N AND BHOJANNA U |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Remainder of title | An IMC Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Excel Books |
| Date of publication, distribution, etc. | 2007 |
| Place of publication, distribution, etc. | New Delhi |
| 365 ## - TRADE PRICE | |
| Currency code | RS |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 365 ## - TRADE PRICE | |
| Price note | 26 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIII+418p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Advertising |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Advertising |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 13/05/2010 | 659.1 MUR | MBA2417 | 20/07/2023 | 275.00 | 20/07/2023 | MBA Book | ||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 13/05/2010 | 659.1 MUR;1 | MBA2418 | 20/07/2023 | 275.00 | 20/07/2023 | MBA Book | ||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 13/05/2010 | 659.1 MUR;2 | MBA2419 | 20/07/2023 | 275.00 | 20/07/2023 | MBA Book |
