Advertising (Record no. 38643)

000 -LEADER
fixed length control field 00467nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-203-2973-7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHARMA SANGEETA and RAGHUVIR SINGH
245 ## - TITLE STATEMENT
Title Advertising
Remainder of title Planning and Implementation
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice hall of India Pvt Ltd
Date of publication, distribution, etc. 2006
Place of publication, distribution, etc. New Delhi
365 ## - TRADE PRICE
Currency code RS
365 ## - TRADE PRICE
Unit of pricing 1
365 ## - TRADE PRICE
Price note 26
300 ## - PHYSICAL DESCRIPTION
Extent XVIII+478p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type MBA Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 07/05/2010 659.1 SHA MBA2719 20/07/2023 325.00 20/07/2023 MBA Book
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 07/05/2010 659.1 SHA MBA2720 20/07/2023 325.00 20/07/2023 MBA Book

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