Principles of Marketing (Record no. 37322)

000 -LEADER
fixed length control field 00400nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-317-1547-5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER P and ARMSTRONG G
250 ## - EDITION STATEMENT
Edition statement 12th
245 ## - TITLE STATEMENT
Title Principles of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2008
Place of publication, distribution, etc. New Delhi
365 ## - TRADE PRICE
Currency code RS
365 ## - TRADE PRICE
Unit of pricing 1
300 ## - PHYSICAL DESCRIPTION
Extent XXXII+557p
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Principles
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term of
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type MBA Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Date due Date last checked out
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 02/12/2008 658.8 KOT MBA2240 14/07/2023 525.00 14/07/2023 MBA Book      
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 02/12/2008 658.8 KOT;1 MBA2241 14/07/2023 525.00 14/07/2023 MBA Book      
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 02/12/2008 658.8 KOT;2 MBA2242 14/07/2023 525.00 14/07/2023 MBA Book      
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 02/12/2008 658.8 KOT;3 MBA2243 14/07/2023 525.00 14/07/2023 MBA Book      
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 02/12/2008 658.8 KOT;4 MBA2244 05/03/2024 525.00 14/07/2023 MBA Book 1 25/03/2295 05/03/2024

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