Principles of Marketing (Record no. 37322)
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000 -LEADER | |
---|---|
fixed length control field | 00400nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-81-317-1547-5 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KOTLER P and ARMSTRONG G |
250 ## - EDITION STATEMENT | |
Edition statement | 12th |
245 ## - TITLE STATEMENT | |
Title | Principles of Marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson Education |
Date of publication, distribution, etc. | 2008 |
Place of publication, distribution, etc. | New Delhi |
365 ## - TRADE PRICE | |
Currency code | RS |
365 ## - TRADE PRICE | |
Unit of pricing | 1 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | XXXII+557p |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Principles |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | of |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | MBA Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Checkouts | Date due | Date last checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 02/12/2008 | 658.8 KOT | MBA2240 | 14/07/2023 | 525.00 | 14/07/2023 | MBA Book | |||||||
MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 02/12/2008 | 658.8 KOT;1 | MBA2241 | 14/07/2023 | 525.00 | 14/07/2023 | MBA Book | |||||||
MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 02/12/2008 | 658.8 KOT;2 | MBA2242 | 14/07/2023 | 525.00 | 14/07/2023 | MBA Book | |||||||
MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 02/12/2008 | 658.8 KOT;3 | MBA2243 | 14/07/2023 | 525.00 | 14/07/2023 | MBA Book | |||||||
MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 02/12/2008 | 658.8 KOT;4 | MBA2244 | 05/03/2024 | 525.00 | 14/07/2023 | MBA Book | 1 | 25/03/2295 | 05/03/2024 |