Consumer Behavior (Record no. 32323)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-060086-4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HAWKINS DEL I, BEST ROGER J, CONEY KENNETH A AND MOOKERJEE AMIT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th Edition |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior |
| Remainder of title | Building Marketing Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata Mc Graw-Hill Pvt Ltd |
| Date of publication, distribution, etc. | 2004 |
| Place of publication, distribution, etc. | New Delhi |
| 365 ## - TRADE PRICE | |
| Currency code | RS |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXV+867p |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Acc No: 2753 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Consumer |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Behavior |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Compact Disk |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 14/07/2023 | 658.834 2 HAW 9;1 | CD1303 | 14/07/2023 | 499.00 | 14/07/2023 | Compact Disk |
