Consumer Behavior (Record no. 32322)

000 -LEADER
fixed length control field 00497nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-060086-4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HAWKINS DEL I, BEST ROGER J, CONEY KENNETH A AND MOOKERJEE AMIT
245 ## - TITLE STATEMENT
Title Consumer Behavior
Remainder of title Building Marketing Strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. TMH Publishing Co Ltd
Date of publication, distribution, etc. 2004
Place of publication, distribution, etc. New Delhi
365 ## - TRADE PRICE
Currency code RS
365 ## - TRADE PRICE
Unit of pricing 1
365 ## - TRADE PRICE
Price note 26
300 ## - PHYSICAL DESCRIPTION
Extent XXV+867p
Accompanying material CD1005
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Consumer
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Behavior
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type MBA Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 10/05/2010 658.834 2 HAW 9 MBA2753 14/07/2023 499.00 14/07/2023 MBA Book
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 10/05/2010 658.834 2 HAW 9;1 MBA2754 14/07/2023 499.00 14/07/2023 MBA Book
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 10/05/2010 658.834 2 HAW 9;2 MBA2755 14/07/2023 499.00 14/07/2023 MBA Book

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