Services Marketing (Record no. 29545)

000 -LEADER
fixed length control field 00628nam a2200241Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-317-2597-9
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LOVELOCK CHRISTOPHER, WIRTZ JOCHEN and CHATTERJEE JAYANTA
250 ## - EDITION STATEMENT
Edition statement 6th
245 ## - TITLE STATEMENT
Title Services Marketing
Remainder of title People ,Technology, Strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall of India
Date of publication, distribution, etc. 2007
Place of publication, distribution, etc. Chennai
365 ## - TRADE PRICE
Currency code RS
365 ## - TRADE PRICE
Unit of pricing 1
300 ## - PHYSICAL DESCRIPTION
Extent XX+637pp
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Services Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Services
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term ;People
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Technology
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Strategy
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Services Marketing ;People Technology
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Donated MBA Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 25/10/2018 658.8 LOV 6;1 DM137 13/07/2023 13/07/2023 Donated MBA Book

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