A Framework for Marketing Management (Record no. 28529)

000 -LEADER
fixed length control field 00524nam a2200229Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-317-5937-0
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER PHILIP and KELLER KEVIN LANE
250 ## - EDITION STATEMENT
Edition statement 4th
245 ## - TITLE STATEMENT
Title A Framework for Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2012
Place of publication, distribution, etc. Delhi
365 ## - TRADE PRICE
Currency code RS
365 ## - TRADE PRICE
Unit of pricing 1
300 ## - PHYSICAL DESCRIPTION
Extent 384PP
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term A
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Framework
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term for
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Donated MBA Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 06/02/2015 658.8 KOT 4 DM69 13/07/2023 13/07/2023 Donated MBA Book

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