Strategic Brand Management (Record no. 25274)

000 -LEADER
fixed length control field 00517nam a2200217Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7554-109-1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KAPFERER JEAN NOEL
250 ## - EDITION STATEMENT
Edition statement 2nd
245 ## - TITLE STATEMENT
Title Strategic Brand Management
Remainder of title Creating and Sustaining Brand Equity Long Term
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page India Pvt ltd
Date of publication, distribution, etc. 1997
Place of publication, distribution, etc. New Delhi
365 ## - TRADE PRICE
Currency code RS
365 ## - TRADE PRICE
Unit of pricing 1
365 ## - TRADE PRICE
Price note 26
300 ## - PHYSICAL DESCRIPTION
Extent 443p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Strategic
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type MBA Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 10/05/2010 658.827 KAP 2 MBA2747 13/07/2023 395.00 13/07/2023 MBA Book
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 10/05/2010 658.827 KAP 2;1 MBA2748 13/07/2023 395.00 13/07/2023 MBA Book
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 10/05/2010 658.827 KAP 2;2 MBA2749 13/07/2023 395.00 13/07/2023 MBA Book

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