Strategic Brand Management (Record no. 25273)

000 -LEADER
fixed length control field 00513nam a2200217Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-317-1977-0
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLER KEVIN LANE
250 ## - EDITION STATEMENT
Edition statement 3rd
245 ## - TITLE STATEMENT
Title Strategic Brand Management
Remainder of title Building, measuring, and Managing Brand Equity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2008
Place of publication, distribution, etc. New Delhi
365 ## - TRADE PRICE
Currency code RS
365 ## - TRADE PRICE
Unit of pricing 1
365 ## - TRADE PRICE
Price note 26
300 ## - PHYSICAL DESCRIPTION
Extent 714p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Strategic
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type MBA Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Date due Date last checked out
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 03/05/2010 658.827 KEL 3 MBA2605 13/07/2023 495.00 13/07/2023 MBA Book      
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 07/05/2010 658.827 KEL 3;1 MBA2709 13/07/2023 495.00 13/07/2023 MBA Book      
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 07/05/2010 658.827 KEL 3;2 MBA2729 05/03/2024 495.00 13/07/2023 MBA Book 1 25/03/2295 05/03/2024

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