Strategic Brand Management (Record no. 25272)

000 -LEADER
fixed length control field 00553nam a2200205Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-317-5689-8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLER KEVIN LANE, PARAMESWARAN M G and JACOB ISAAC
250 ## - EDITION STATEMENT
Edition statement 3rd
245 ## - TITLE STATEMENT
Title Strategic Brand Management
Remainder of title Building, Measuring and Managing Brand Equity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2012
Place of publication, distribution, etc. Delhi
365 ## - TRADE PRICE
Currency code RS
365 ## - TRADE PRICE
Unit of pricing 1
300 ## - PHYSICAL DESCRIPTION
Extent XXIII+695PP
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic Brand Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Strategic
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Strategic Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Donated MBA Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 02/02/2015 658.827 KEL 3;3 DM10 13/07/2023 13/07/2023 Donated MBA Book

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