Rural Marketing (Record no. 24402)

000 -LEADER
fixed length control field 00450nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-7619-3588-9
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name VELAYUDHAN S K
245 ## - TITLE STATEMENT
Title Rural Marketing
Remainder of title Targeting the Non-Urban Consumer
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2010
Place of publication, distribution, etc. New Delhi
365 ## - TRADE PRICE
Currency code RS
365 ## - TRADE PRICE
Unit of pricing 1
365 ## - TRADE PRICE
Price note 32
300 ## - PHYSICAL DESCRIPTION
Extent 249 PP
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rural Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Rural
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Rural Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type MBA Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 13/07/2023   658.8 VEL 2;4 MBA2843 13/07/2023 350.00 13/07/2023 MBA Book

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