Brand Positioning (Record no. 17997)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00238nam a2200109Ia 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SENGUPTA S |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Positioning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata McGraw - Hill publishing |
| Date of publication, distribution, etc. | 1999 |
| Place of publication, distribution, etc. | New Delhi |
| 365 ## - TRADE PRICE | |
| Currency code | RS |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Checkouts | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 20/06/2001 | 658.834 3 SEN | MBA165 | 13/07/2023 | 161.50 | 13/07/2023 | MBA Book | |||||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 20/06/2001 | 658.834 3 SEN | MBA166 | 13/07/2023 | 161.50 | 13/07/2023 | MBA Book | |||||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 20/06/2001 | 658.834 3 SEN | MBA167 | 05/03/2024 | 161.50 | 13/07/2023 | MBA Book | 1 | 25/03/2295 | 05/03/2024 |
