Integrated Marketing Communications (Record no. 17322)

000 -LEADER
fixed length control field 00536nam a2200217Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-315-0654-7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SIRGY M JOSEPH and RAHTZ DON R
245 ## - TITLE STATEMENT
Title Integrated Marketing Communications
Remainder of title A Strategic Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage Learning
Date of publication, distribution, etc. 2001
Place of publication, distribution, etc. Australia
365 ## - TRADE PRICE
Currency code RS
365 ## - TRADE PRICE
Unit of pricing 1
300 ## - PHYSICAL DESCRIPTION
Extent 362PP
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Communications
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Integrated
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Communications
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term A
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Strategic
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Approach
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type SC ST Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Mechanical Engineering MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 12/03/2009 658.802 SIR SCST1891 13/07/2023 325.00 13/07/2023 SC ST Book
        Mechanical Engineering MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 12/03/2009 658.802 SIR;1 SCST1892 13/07/2023 325.00 13/07/2023 SC ST Book

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