Advertising Management (Record no. 17267)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-315-0912-8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | OGUINN THOMAS C, ALLEN CHRIS T AND SEMENIK RICHARD J |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management |
| Remainder of title | with Integrated Brand Promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage learning India Pvt LTD |
| Date of publication, distribution, etc. | 2009 |
| Place of publication, distribution, etc. | New Delhi |
| 365 ## - TRADE PRICE | |
| Currency code | RS |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 648p |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Acc No: 2638 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Advertising |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Management |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Compact Disk |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 13/07/2023 | 659.1 OGU | CD1310 | 13/07/2023 | 295.00 | 13/07/2023 | Compact Disk | |||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 13/07/2023 | 659.1 OGU | CD1311 | 13/07/2023 | 295.00 | 13/07/2023 | Compact Disk | |||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 13/07/2023 | 659.1 OGU | CD1312 | 13/07/2023 | 295.00 | 13/07/2023 | Compact Disk | |||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 05/05/2010 | 659.1 OGU | MBA2638 | 13/07/2023 | 399.00 | 13/07/2023 | MBA Book | |||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 05/05/2010 | 659.1 OGU;1 | MBA2639 | 13/07/2023 | 399.00 | 13/07/2023 | MBA Book | |||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 05/05/2010 | 659.1 OGU;2 | MBA2640 | 13/07/2023 | 399.00 | 13/07/2023 | MBA Book |
