Advertising Management (Record no. 17254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00382nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-1219-8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BATRA RAJEEV, MYERS JOHN G and AAKER DAVID A |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall of India Pvt Ltd |
| Date of publication, distribution, etc. | 2004 |
| Place of publication, distribution, etc. | New Delhi |
| 365 ## - TRADE PRICE | |
| Currency code | RS |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIII+754PP |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Engineering Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mechanical Engineering | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 11/04/2006 | 659.1 BAT 5 | 24105 | 13/07/2023 | 250.00 | 13/07/2023 | Engineering Book | ||||
| Mechanical Engineering | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 11/04/2006 | 659.1 BAT 5;1 | 24106 | 13/07/2023 | 250.00 | 13/07/2023 | Engineering Book |
