E Marketing (Record no. 16154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00316nam a2200121Ia 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MCDONALD M and WILSON H |
| 245 ## - TITLE STATEMENT | |
| Title | E Marketing |
| Remainder of title | Improving Marketing Effectiveness in a Digital World |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall of India |
| Date of publication, distribution, etc. | 2001 |
| Place of publication, distribution, etc. | new york |
| 365 ## - TRADE PRICE | |
| Currency code | RS |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XV+163PP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 28/02/2002 | 1 | 658.8 MCD | MBA893 | 25/03/2295 | 05/03/2024 | 05/03/2024 | 595.00 | 13/07/2023 | MBA Book |
