The Power of Marketing (Record no. 16128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00297nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9812402357 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ZIKMUND W G and AMICO M D |
| 245 ## - TITLE STATEMENT | |
| Title | The Power of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | South- Western |
| Date of publication, distribution, etc. | 2001 |
| Place of publication, distribution, etc. | Australia |
| 365 ## - TRADE PRICE | |
| Currency code | RS |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii+689 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 21/12/2006 | 658. ZIK | MBA2166 | 13/07/2023 | 395.00 | 13/07/2023 | MBA Book | ||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 21/12/2006 | 658. ZIK | MBA2167 | 13/07/2023 | 395.00 | 13/07/2023 | MBA Book |
