Advertising and Promotion (Record no. 15991)

000 -LEADER
fixed length control field 00346nam a2200121Ia 4500
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BELCH GEORGE E and BELCH MICHAEL A
245 ## - TITLE STATEMENT
Title Advertising and Promotion
Remainder of title An Integrated Marketing Communication Perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata McGraw - Hill publishing
Date of publication, distribution, etc. 2001
Place of publication, distribution, etc. New Delhi
365 ## - TRADE PRICE
Currency code RS
365 ## - TRADE PRICE
Unit of pricing 1
300 ## - PHYSICAL DESCRIPTION
Extent XX+795PP
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type MBA Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 28/02/2002 659.112 2 BEL MBA651 13/07/2023 350.00 13/07/2023 MBA Book
        MBA MVJCE CENTRAL LIBRARY MVJCE CENTRAL LIBRARY 28/02/2002 659.112 2 BEL MBA652 13/07/2023 350.00 13/07/2023 MBA Book

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