Advertising and Promotion (Record no. 15991)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00346nam a2200121Ia 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BELCH GEORGE E and BELCH MICHAEL A |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| Remainder of title | An Integrated Marketing Communication Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata McGraw - Hill publishing |
| Date of publication, distribution, etc. | 2001 |
| Place of publication, distribution, etc. | New Delhi |
| 365 ## - TRADE PRICE | |
| Currency code | RS |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XX+795PP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 28/02/2002 | 659.112 2 BEL | MBA651 | 13/07/2023 | 350.00 | 13/07/2023 | MBA Book | ||||
| MBA | MVJCE CENTRAL LIBRARY | MVJCE CENTRAL LIBRARY | 28/02/2002 | 659.112 2 BEL | MBA652 | 13/07/2023 | 350.00 | 13/07/2023 | MBA Book |
