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HAWKINS DEL I, BEST ROGER J, CONEY KENNETH A AND MOOKERJEE AMIT

Consumer Behavior Building Marketing Strategy - 9th Edition - New Delhi Tata Mc Graw-Hill Pvt Ltd 2004 - XXV+867p

Acc No: 2753

ISBN: 0-07-060086-4

Subjects--Topical Terms:
Marketing

Subjects--Facted Index Terms:
Consumer
Behavior
Marketing

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