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LOVELOCK CHRISTOPHER, WIRTZ JOCHEN and CHATTERJEE JAYANTA

Services Marketing People ,Technology, Strategy - 6th - Chennai Prentice Hall of India 2007 - XX+637pp

ISBN: 978-81-317-2597-9

Subjects--Topical Terms:
Services Marketing

Subjects--Facted Index Terms:
Services
Marketing
;People
Technology
Strategy
Services Marketing ;People Technology
Strategy

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