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LINDQUIST JAY D AND SIRGY M JOSEPH

Shopper Buyer and Consumer Behaviour Theory, Marketing Applications and Public Policy Implecations - 2nd - New Delhi Biztantra 2003 - XXI+598p

ISBN: 81-7722-383-6

Subjects--Topical Terms:
Marketing

Subjects--Facted Index Terms:
Shopper
Buyer
Consumer
Behaviour
Marketing

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